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News Archives

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HEADLINES

IFE announces keynote speaker
Apr. 23, 2014, New Orleans — Branding expert and marketing mastermind John Moore will deliver the keynote address at International Floriculture Expo 2014.


AIFD introduces multi-lingual website feature
Apr. 22, 2014, Baltimore — The American Institute of Floral Designers (AIFD) has added a Google language translator to its website to accommodate the diverse group of designers joining the group and visiting the site to learn more about AIFD.


Study offers strategies to win non-flower buyers
floristoncomputer_goodApril 22, 2014, Alexandria, VA – The Floral Marketing Research Fund (FMRF) is highlighting additional results from the Purchasing Barriers for Non-Flower Buyers study, providing strategies to win over non-flower buyers.


Shifts in how florists perceive success: survey
Apr. 21, 2014, Colombus, OH — Many florists' perceptions of business success shifted after the 2008 recession, according to new research from Prince & Prince Inc.


Destination weddings on the rise
Apr. 16, 2014, Canada — An estimated 162,056 couples will say “I do” this year, according to Weddingbells’ Annual Reader Survey.


Florist teams with KFC for chicken corsages
kfc_chicken_corsageApr. 14, 2014, Louisville, KY — Talk about a strategic partnership. Prom season is upon us, and teens across the country are excited to put chicken corsages on their dates' arms thanks to a Louisville florist and KFC.


Fifteen years of Garden & Floral Expo
Apr. 14, 2014, Toronto — Garden & Floral Expo will celebrate a landmark anniversary this October. Building on more than 15 years of success, the show continues to thrive and serve the Canadian floriculture and horticulture communities.


Half of all consumers only read email on mobile
Apr. 8, 2014, Portland, OR — For the first time ever, the proportion of consumers interacting with email exclusively on smartphones or tablets hit 50 percent in the fourth quarter of 2013, according to a new study from Yesmail Interactive.


Flowerful BC Pick Local campaign unveiled
Apr. 8, 2014, Victoria — British Columbians are being encouraged to pick local when shopping for plants and flowers throughout the year, and to enjoy the high-quality buds and blooms while supporting B.C.’s economy.

Roses shipped by sea show good quality
d5f4daad-0f0a-4dcf-841d-95ebcd335139_rozen_490x330Apr. 7, 2014, Wageningen, The Netherlands — New research shows roses that spend weeks being shipped by sea transport can retain their quality just as well or even better than roses shipped as air freight.


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