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HEADLINES
Wholesalers in the news
 Helen Blakey Memorial Award Presented to Glenn Hofland
The Helen Blakey Memorial Award was presented to Glenn
Hofland at the Flowers Canada Design show in Mississauga, Ont., on Oct.
17. Velta Berzins proudly presented the award to Hofland on behalf of
Flowers Canada Toronto Chapter. This prestigious award is given for
outstanding leadership within the Canadian floral industry and
dedication to community service.
Larger Florists Due 60 Per Cent of Hard Goods Sales
Florists with sales over $500,000 comprise more than 60 per cent of total hard goods sales. Florists heavily involved with hard goods (20 per cent of sales or greater) represent more than half of all hard goods sales. Hard goods/gifts items comprise about 16 per cent of total florist sales, according to a recent WF&FSA survey.
FTD Puts Celebrity Floral Designs in Supermarkets
FTD has introduced a line of cash and carry flowers for supermarkets in the U.S. by renowned designer Todd Oldham, innovator of accessible designs for Target® stores. (Source WF&FSA)
Revolutionary Technology Eliminates Perishable Flower Problem
Preserved flowers originated in Europe in 1991 and
quickly gained recognition as an excellent alternative to fresh
flowers. The Florever revolutionary technology retains the natural
shape, texture, and volume of natural flowers for more than a year.
Colours stay as vivid as those of fresh.
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