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HEADLINES

Hofland Welcomes Seasoned Sales Representative
John G Hofland Ltd., in Mississauga, Ont., recently welcomed a new fresh flower sales representative to the company.



Canadian Institute of Floral Design Welcomes New Additions
Donald Waltho of the Canadian Institute of Floral Design is proud to announce new additions to the faculty and an expansion to the core program.



FTD Announces Date for the FTD Canadian Florist Conference
FTD has announced the FTD Canadian Florist Conference will take place on Saturday, Jan. 26, and Sunday, Jan. 27, at the InterContinental Toronto Centre in downtown Toronto. The conference will include education programs and networking opportunities geared to helping florists increase revenues and reduce costs.

For more information, visit www.ftdi.com/cfc or call 1-800-788-9000 ext. 6240. 


Pick Ontario Freshness Campaign Launches in Ontario
On June 21, the Ontario Minister of Agriculture, Food and Rural Affairs (OMAFRA) premiered its new Foodland Ontario campaign called “Pick Ontario Freshness.” The campaign was established to remind Ontario consumers to chose Ontario agricultural products.

FTD Florists Can Join the Gift Business
ftd_web_giftFTD Florists can join the multi-billion dollar gift business through FTD WebGifts, designed exclusively for FTD Florists in Canada. FTD WebGifts has partnered with quality vendors who store the inventory and handle the shipping.



Stats Can Reveals Economic Situation of Greenhouse, Sod and Nursery Industry
Statistics Canada recently released the 2006 Greenhouse, Sod and Nursery Industries report. The survey is done annually to take a look at the economic situation of these industries.



Canadian Federation of Independent Business Gauges Small Business Confidence
The Canadian Federation of Independent Business (CFIB) released their latest Business Barometer on June 27 to measure business confidence across the country.



Fewer Roses Sold in 2006 in European Markets
european_rosesFigures from the major European Flower auctions reveal that sales of roses dropped in 2006 by 5.9 per cent to 3.3 billion stems, compared with 2005.
The year was better on the production side of things as the roses achieved an average price of two cents more than in 2006 to bring them to 23 cents a stem.



Shoe-Fleur Takes Floral Design One Step Further
shoefleur3Michel Tcherevkoff is a step ahead when it comes to floral creativity.

The Paris-born photographer is the man behind Shoe-Fleur: A Footwear Fantasy, a book show-casing Tcherevkoff’s shoe-shaped floral creations. The book is a combination of art, fashion and nature all in one.


Florists Name Fresh Product as the Number One Quality They Look for in a Wholesaler
In a report released by the Chain of Life Network, surveyed florists in the U.S. said fresh product was one of the most important things they look for in a wholesaler.

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