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HEADLINES

Floral industry loses longtime industry educator
dischnormanAug. 13, 2009 - Norman Disch, a longtime floral educator in the industry passed away in Toronto on Saturday, Aug. 8.

Canadians are big complainers about service
Aug. 13, 2009 - Canadians are among the industrialized world's worst complainers about inferior customer service, a new survey suggests. CBCNews.ca reports. | READ MORE


Super Floral Show changes name
Aug. 13, 2009 - The Super Floral Show has changed it's name to the International Floriculture Expo to reflect the expansion and broadened focus of the exposition.


FTD sponsored 2009 AIFD symposium
Aug. 13, 2009 - FTD was proud to participate at the 2009 AIFD National Symposium as a Gold Level Sponsor.


Florist tries subscription-based selling model
Aug. 11, 2009 - A D.C.-based florist has launched Petals for People, and hopes to create a new, constant revenue stream by capitalizing on a mash-up of people’s natural passion for fresh flowers and the growing popularity of community supported agriculture. BizJournals.com reports. | READ MORE

Does in-store sampling increase loyalty?
Aug. 7, 2009 - A new study proves for the first time that in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales for many weeks following. Colloquy.com reports. | READ MORE


Florist keeps traditions and scatters new ones
Aug. 7, 2009 - The new owners of Middleton Valley Rose have started a new tradition - every morning they scatter fresh rose petals in front of the Commercial St. flower shop. The Annapolis County Spectator reports. | READ MORE


Why customer service is so bad
Aug. 7, 2009 - Few would disagree that customer service isn't what it used to be and isn't what it should be. Small biz expert Jay Goltz has three explanations why. The New York Times reports. | READ MORE


The gift of customer feedback
Aug. 6, 2009 - Customer feedback is a gift that need not be taken for granted. It's more important now than ever for smaller operators to have a program where they can listen to the customers and respond. The Financial Post reports. | READ MORE

1-800-Flowers gets a Facebook headache
Aug. 5, 2009 - Good news for 1-800-Flowers - it debuted its online store on Facebook today. Bad news for 1-800-Flowers - its press release does not tell the world how to access its online store on Facebook. The Big Fat Marketing Blog reports. | READ MORE


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