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HEADLINES

How to write a winning press release
July 30, 2010 - When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. Here are some tips on how you can put one together. OpenForum.com reports. | READ MORE


Making your customers number 1
July 30, 2010 - You can’t buy customer loyalty. Companies large and small are realizing that if they want to steal market share, they must cater to their customer base like never before. Author, trainer and consultant Dilip Soman shares his tips on how to create a powerful customer experience. The Globe and Mail reports. | READ MORE

Canadians forgo service for low prices: report
lowpriceJuly 29, 2010 - Customer service has been knocked off its perch by low prices as the leading factor driving shopper loyalty, according to a new study released. But take caution, deep discounts aren't the only way to consumer hearts.

Upcycling objects for flower display
July 29, 2010 - From old bottles to leftover floral foam, check out a few unique ways to showcase flowers. CasaSugar.com reports. | READ MORE


AIFD Symposium "Revolution" available on DVD
July 27, 2010 - The American Institute of Floral Designers (AIFD) has captured the magic of the 2010 National Symposium "Revolution," held the first week of July in Boston, on DVD and they are available to purchase.

How a $14 gift grew sales by 669 per cent
July 26, 2010 - Mizage, a small software company, learned the power of a free gift when the story of their generosity went viral and the company's sales rocketed. OpenForum.com reports. | READ MORE

Surrey florists makes locals smile
smileweek5July 23, 2010 - The Teleflora Surrey team, made up of staff and volunteers from La Belle Fleur Floral Boutique and EH Florist Inc. took part in Teleflora's Make Someone Smile Week and brought lots of smiles to area seniors' homes.

Why you shouldn't hand down the family biz
July 23, 2010 - Author John Warrilow believes business owners are engaging in a “twisted form of child abuse” when they pass their companies onto their children. In his new book, Warrilow offers his advice to creating a sellable company. Reuters.com reports. | READ MORE


A balloon could save a U.S. flower chain
July 21, 2010 - In 2002, four years after opening his first store, KaBloom founder David Hartstein said his retail chain wanted to be to flowers “what Starbucks is to coffee." But Hartstein’s business plan did not work out the way he envisioned and now he's banking on a balloon to save the biz. The Boston Globe reports. | READ MORE

U.S. stores push summertime 'Christmas' sale
July 21, 2010 - Santa in the summer? Retailers are pumping still more energy this year into trying to get shoppers to loosen their purse strings early for Christmas with sparkly ornaments, holiday music and special prices. In July. The Pittsburg Post-Gazette reports. | READ MORE


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