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Care and Handling
Care & Handling: October 2009
Every good idea I’ve ever had, I’ve stolen from someone else,” announced a manager during his presentation at a sales meeting. I laughed along with the group, but it got me thinking about how often we re-create a wheel that’s already well greased and turning. Flower handling is a good example.
Every good idea I’ve ever had, I’ve stolen from someone else,” announced a manager during his presentation at a sales meeting. I laughed along with the group, but it got me thinking about how often we re-create a wheel that’s already well greased and turning. Flower handling is a good example.
Care and handling from field to florist
Aug. 27, 2009 - The Chain of Life Network recently put together a great article that outlines fundamental cut flower care and handling procedures for growers, wholesalers and retailers.
Aug. 27, 2009 - The Chain of Life Network recently put together a great article that outlines fundamental cut flower care and handling procedures for growers, wholesalers and retailers.
A Crash Course to Satisfaction
What is it that makes your company distinctly different from the competition? Is it a signature design, weekly flower specials, community involvement or sustainable product use? What about setting yourself apart from the competition by giving customers comprehensive, easy-to-understand information about flower handling? In today’s information-driven culture, consumers expect answers and insights. This added value is one of the primary reasons customers turn to floral professionals for service. Consumers know relatively little about our products. The goal is to ban all prevailing urban myths, bad habits and antiquated handling methods and get everyone on the same page.
What is it that makes your company distinctly different from the competition? Is it a signature design, weekly flower specials, community involvement or sustainable product use? What about setting yourself apart from the competition by giving customers comprehensive, easy-to-understand information about flower handling? In today’s information-driven culture, consumers expect answers and insights. This added value is one of the primary reasons customers turn to floral professionals for service. Consumers know relatively little about our products. The goal is to ban all prevailing urban myths, bad habits and antiquated handling methods and get everyone on the same page.
Inside a Florist’s Toolbox: What florists just can’t live without
The floral industry has undergone big changes over the past few decades, helped along by technology and all manner of bright, shiny new tools to help us become more efficient and creative. We asked florists across Canada to tell us what tools and/or products they just can’t function without. Read on for the surprising answers, plus a few ideas for the next time you and your team are stocking up!
The floral industry has undergone big changes over the past few decades, helped along by technology and all manner of bright, shiny new tools to help us become more efficient and creative. We asked florists across Canada to tell us what tools and/or products they just can’t function without. Read on for the surprising answers, plus a few ideas for the next time you and your team are stocking up!
Care & Handling: Become a Clean, Efficient Machine
Self-evaluation is never fun. It’s hard to step back and identify weaknesses when you’re in the centre of the action. A natural response is to justify why things are done a certain way rather than attempting to make changes.
Self-evaluation is never fun. It’s hard to step back and identify weaknesses when you’re in the centre of the action. A natural response is to justify why things are done a certain way rather than attempting to make changes.
The Middle Link: Floral wholesalers talk cold chain
When it comes to cold chain management, your floral wholesaler is the middle link that holds both the grower and the retailer together. Wholesalers work together with growers in places like South America and all over the world to make certain that as the flowers travel from the field to the airport and onto their warehouses, the cold chain is kept intact by cooling the flowers (except tropicals) to the proper temperatures of 33-35 F (0-3 C).
When it comes to cold chain management, your floral wholesaler is the middle link that holds both the grower and the retailer together. Wholesalers work together with growers in places like South America and all over the world to make certain that as the flowers travel from the field to the airport and onto their warehouses, the cold chain is kept intact by cooling the flowers (except tropicals) to the proper temperatures of 33-35 F (0-3 C).
Long Live Your Flowers!: How florists are keeping blooms cold
Ensuring that your flowers have a long and happy vase life is one of the most important things you as a florist can do. Customers love a flower or bouquet that lasts for weeks and this will certainly keep people coming back to your shop for more.
Ensuring that your flowers have a long and happy vase life is one of the most important things you as a florist can do. Customers love a flower or bouquet that lasts for weeks and this will certainly keep people coming back to your shop for more.
