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Care and Handling
On the Level with Neville: August/September 2010
Before you know it, it will be here. The holiday music is blaring throughout the malls and we’re hearing late-night infomercials for the Clapper! I guess it’s time to dig out the Christmas goodies and get some display work done. There’s new stock in storage, beautiful things arriving almost daily, and don’t forget the crap in boxes out back from 1984 still waiting to make a reappearance.
Before you know it, it will be here. The holiday music is blaring throughout the malls and we’re hearing late-night infomercials for the Clapper! I guess it’s time to dig out the Christmas goodies and get some display work done. There’s new stock in storage, beautiful things arriving almost daily, and don’t forget the crap in boxes out back from 1984 still waiting to make a reappearance.
Point of View: August/September 2010
With all the social media tools out there, it’s hard to decide where you want to devote your time (besides to the all-consuming task of just running your shop) to help promote your business. Should you be on Facebook? Should you be tweeting on Twitter, networking on LinkedIn and posting videos on YouTube? How do you find time to do all of this?
With all the social media tools out there, it’s hard to decide where you want to devote your time (besides to the all-consuming task of just running your shop) to help promote your business. Should you be on Facebook? Should you be tweeting on Twitter, networking on LinkedIn and posting videos on YouTube? How do you find time to do all of this?
Armed and Creative
Knives, snips, shears, glue guns – these are the tools of your trade and the items you depend on day in and day out in the flower shop. Just like any other product in your shop, your tools are a business investment that needs to be maintained, inventoried and cared for to ensure you’re getting the most out of your toolbox. Here are tips to help you keep track of your snips and shears and optimize the lifetime of these products.
Knives, snips, shears, glue guns – these are the tools of your trade and the items you depend on day in and day out in the flower shop. Just like any other product in your shop, your tools are a business investment that needs to be maintained, inventoried and cared for to ensure you’re getting the most out of your toolbox. Here are tips to help you keep track of your snips and shears and optimize the lifetime of these products.
From the Publisher: August/September 2010
This is the story of a little company that could. The folks at Method, an environmentally friendly cleaning products manufacturer, just wanted to create a cleaner friendlier world and have harnessed the power of social media to get it done.
This is the story of a little company that could. The folks at Method, an environmentally friendly cleaning products manufacturer, just wanted to create a cleaner friendlier world and have harnessed the power of social media to get it done.
On the Level with Neville: July 2010
In flower shops all over Canada, we hear those dreaded words: “Can I get that a little cheaper?” I know times are tough, belts need to be tightened and budgets have to be made, but why do florists often seem to get the short end of the stick!? My favourite is the bride who has six attendants, a huge dress, killer ring, sit-down dinner, limo – the whole works – and when she gets the quote for the flowers, she wants a little “discount” because she can’t afford them! Well, my little peach blossom, get rid of an attendant or two!
In flower shops all over Canada, we hear those dreaded words: “Can I get that a little cheaper?” I know times are tough, belts need to be tightened and budgets have to be made, but why do florists often seem to get the short end of the stick!? My favourite is the bride who has six attendants, a huge dress, killer ring, sit-down dinner, limo – the whole works – and when she gets the quote for the flowers, she wants a little “discount” because she can’t afford them! Well, my little peach blossom, get rid of an attendant or two!
Going the Extra Mile
The best way to keep customers coming back is to deliver them with great service. This can mean more than just quality products and a friendly experience – sometimes you have to go the extra mile to meet unusual requests. We spoke to florists across Canada and asked them to share their stories of times when they’ve gone above and beyond the call of duty.
The best way to keep customers coming back is to deliver them with great service. This can mean more than just quality products and a friendly experience – sometimes you have to go the extra mile to meet unusual requests. We spoke to florists across Canada and asked them to share their stories of times when they’ve gone above and beyond the call of duty.
Floralife introduces EthylBloc in the Netherlands
June 14, 2010 - A proven anti-ethylene flower product, EthylBloc™ technology is now registered and available for sale in the world’s largest center of flower activity, The Netherlands.
June 14, 2010 - A proven anti-ethylene flower product, EthylBloc™ technology is now registered and available for sale in the world’s largest center of flower activity, The Netherlands.
Seize the Occasion
Flowers are all about the occasion and it’s great when the occasion comes to us. Mother’s Day, Valentine’s Day, Christmas – they all are nicely scheduled at the same time every year with lots of media coverage to help prime the pump. These big events are only part of the opportunity, however. More personal consumer occasions are just as big when added all together; it’s just that they happen all of the time instead of in one mad rush.
Flowers are all about the occasion and it’s great when the occasion comes to us. Mother’s Day, Valentine’s Day, Christmas – they all are nicely scheduled at the same time every year with lots of media coverage to help prime the pump. These big events are only part of the opportunity, however. More personal consumer occasions are just as big when added all together; it’s just that they happen all of the time instead of in one mad rush.
