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Care and Handling
On The Level With Neville: January 2012
It seems everyone’s an expert these days, and it’s getting harder for us florists to keep our credibility, as well as to let everyone know that we are so much better at floral design than they are!
On The Level With Neville: November-December 2011
Some of us can remember the “Good Old Days” when folks went to a butcher for great meat, a baker for the best breads and pastries, and a florist for the best flowers. Now, a person can pick up a bouquet pretty much anywhere, from a grocery store to a gas station.
Care & Handling: November-December 2011
Close your eyes and think of the most popular blooming plant in the past five years. Did the orchid come to mind? No longer considered a specialty plant, orchids are available in high-end flower shops to big-box stores. Orchid popularity (both cut flowers and flowering plants) has soared in less than a decade. It’s impossible to window shop or peruse a magazine without noticing orchids featured somewhere in the design and décor.
Care & Handling: May 2011
Best practices for flower handling are rife with myths that doggedly persist, regardless of research offering legitimate information to the contrary.
Care & Handling: January 2011
January is a great time to evaluate your cleaning program. As you wind down from the busy holiday season, you have extra time to go around and clear out those cobwebs or get the grime that you couldn’t reach in between corporate gift orders and Christmas centrepieces. Working clean will also ensure that you’re fully prepared to deliver long-lasting, healthy blooms to your customers by the time Valentine’s Day rolls around. This means not only your working space, but your tools and your selling space. Delivering your customers a spic and span environment sends a huge message to consumers about your company’s attention to quality and detail.
Taking caution with ethylene
 Oct. 8, 2010 - In the October 2010 issue of Canadian Florist, our Care and Handling expert Gayle Smith talked about what precautions you should take when adding fruits and vegetables to your designs. We put together a downloadable PDF you can post in your shop to help create the perfect combination of food and flowers.
On the Level with Neville: August/September 2010
Before you know it, it will be here. The holiday music is blaring throughout the malls and we’re hearing late-night infomercials for the Clapper! I guess it’s time to dig out the Christmas goodies and get some display work done. There’s new stock in storage, beautiful things arriving almost daily, and don’t forget the crap in boxes out back from 1984 still waiting to make a reappearance.
Point of View: August/September 2010
With all the social media tools out there, it’s hard to decide where you want to devote your time (besides to the all-consuming task of just running your shop) to help promote your business. Should you be on Facebook? Should you be tweeting on Twitter, networking on LinkedIn and posting videos on YouTube? How do you find time to do all of this? |
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