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Shop Talk
Time Savers for the Design Table
Mother’s Day is one of the busiest days in the florist calendar and it is also one of the most demanding
On The Level With Neville: February March 2012
When I was starting out in this industry, I looked to the experience and wisdom of the older, weathered designers who had “been there and done that” many times before.
From the Editor: February-March 2012
By the time this issue reaches you, Valentine’s Day will have come and gone and you’ll already be planning and plotting your next big promotion, whether that be spring weddings, Easter or Mother’s Day.
Walmart leases space to independent florist
Feb. 12, 2012, Viera, FL - In what may become a trend, Walmart has leased space to an independent florist south of the border as part of a growing "store-within-a-store" strategy. Few deny the chain's ability to draw consumers.
Local florist safest option on Valentine's Day
Feb 5, 2012 - When love is in bloom, many rely on the traditional symbol of thoughtfulness – the bouquet – to convey feelings for that special person. But be aware that online florists are not always reliable. If the flowers that are actually received by your loved one are inferior to the arrangements promised, or not delivered at all, it can be a wilting experience.
Hole's returns with Beers, Burgers & Bouquets
February 3, 2012, Edmonton, AB - Hole's Greenhouses & Gardens, a unique destination shopping company with a quirky marketing touch, is returning to the scene of the crime with its Beers, Burgers, and Bouquets fundraiser night on February 13. Designed to promote women's health awareness among men, the event is also designed to make men look like Valentine's Day heroes.
Consumer complaints up against florists
Feb 1, 2012, Chicago - According to a report on the NBC Chicago website, complaints against florists have sky-rocketed in the past year, perhaps related to the use of on-line delivery services.
Craft retailer uses Pinterest to sell project ideas
Jan. 31, 2012, Irving, TX - Michaels, the arts and crafts retailer known for inspiring creativity with thousands of DIY projects for all skill levels, is using the booming social media site Pinterest to share the top crafts identified by its customers who re-pinned their favorite Valentine's project ideas found on Michaels' Pinterest boards. |


