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Videos
Neville MacKay, CAFA, PFCI, WFC, on staffing success
Neville MacKay, CAFA, PFCI, WFC, on staffing success

In part four of our 2013 CFBF video series, keynote speaker Neville MacKay, CAFA, PFCI, WFC, shares his advice for finding and keeping great staff members in the flower shop.
 
Martin Otten on the life of a flower
Martin Otten on the life of a flower

In part three of our 2013 CFBF video series, Rosa Flora's Martin Otten describes key quality indicators florists should watch out for when selecting their blooms, and offers care and handling advice to keep flowers looking their best.
 
Patricia Patrick, AIFD, CAFA, on pricing for profit
Patricia Patrick, AIFD, CAFA, on pricing for profit

In part two of our 2013 CFBF video series, Patricia Patrick, AIFD, CAFA, explores pricing issues and offers up suggestions to help florists improve their bottom lines.
 
Amas Tenumah on customer service in a wired world
Amas Tenumah on customer service in a wired world

In part one of our 2013 CFBF video series, Teleflora's Amas Tenumah explains how the Internet has changed customer service expectations, and describes what outstanding service looks like in 2013.
 
Steve Daum on flower care that wows consumers
In this video from our 2012 CFBF video series Oasis Floral Product's Steve Daum describes steps florists can take to ensure their flowers last, and put on a show, for their customers.
 
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