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Retailer alert: Beware of telemarketers
Written by Amanda Ryder

July 16, 2010 - Are you getting frequent calls from telemarketers requesting your credit card statements and monthly totals? We received a call from a frustrated reader this morning who wants to know what other florists are doing out there to put a end to these frequent interruptions. Share your strategies here:

by Amanda Ryder | 07/16
POST A COMMENT | 4 COMMENTS | READ MORE

Giving back to charities
Written by Amanda Ryder

June 16, 2010 - No doubt you receive numerous calls throughout the year from people requesting either monetary or floral donations, fundraising help or sponsorships. What promotions, fundraisers or events do you take part in at your shop?

by Amanda Ryder | 06/15
POST A COMMENT | 0 COMMENTS | READ MORE

Looking for a discount? Pay cash
Written by Amanda Ryder

June 11, 2010 - The canny shopper knows that cash is king when it comes to negotiating a deal, especially when working with independent businesses. Do you offer a deal in exchange for cold, hard money?

by Amanda Ryder | 06/11
POST A COMMENT | 0 COMMENTS | READ MORE

Point of view: Bad, bad customers
Written by Amanda Ryder

April 29, 2010 - For this month's Point of View topic, we are asking florists: Have you ever fired a “bad” or difficult customer from your shop? Is it worth it to keep difficult customers around? Why or why not?

by | 05/11
POST A COMMENT | 5 COMMENTS | READ MORE

Point of View: Flowers in the public eye
Written by Amanda Ryder

April 8, 2010 - In the April edition of Canadian Florist, we asked florists about the benefits of showcasing flowers at public events. Does the incorporation of flowers at non-floral events such as the Olympics, Spruce Meadows horse shows, and the like, really increase floral consumption? Check out the comments from our print edition and leave your comments below on our blog.

by | 04/08
POST A COMMENT | 1 COMMENTS | READ MORE

How was your Valentine's Day 2010?
Written by Amanda Ryder

Feb. 26, 2010 - Now that you've had a little time to recover from Valentine's Day, how did this year's occasion rate?

by | 02/26
POST A COMMENT | 10 COMMENTS | READ MORE

What are your plans for Valentine's Day?
Written by Amanda Ryder

Jan. 15, 2010 - With Valentine's Day less than a month away, now is the time to start marketing your promotions and specials to your customers. What new and exciting things are you doing to draw in customers this year?

by | 01/15
POST A COMMENT | 2 COMMENTS | READ MORE

Flowers Uncut: Are you watching?
Written by Amanda Ryder

Nov. 16, 2009 - Reality TV has found the floral industry.

Flowers Uncut with Jeff Leatham premiered Nov. 4 on TLC and airs every Wednesday at 10 p.m. Are you watching the show? Why or why not? If you are tuning in, what are your thoughts on the show? Is it helping to promote the industry? Post your thoughts below.

by | 11/16
POST A COMMENT | 7 COMMENTS | READ MORE

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