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Web Exclusives
Craft a customer-centric culture
Written by Tron Jordheim
June 20, 2014 — We all have our own shopping styles and preferences. No matter how you slice it, shopping and buying comes down to basic pain and pleasure stimuli and responses — we are subject to conditioning. Places and actions that we associate with pleasure we seek to experience again, and we seek to avoid experiences that cause us pain. Your customers go through this process during every contact they have with you, and it’s paramount that when they leave your establishment, they leave glowing with a desire to return.
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The real impact of leadership
Written by Alesia Latson
May 22, 2014 — William James, the famed American philosopher and psychologist, once said, “When two people meet there are really six people present. There is each person as they see themselves, each person as the other person sees them, and each person as they really are.” As a leader, how do you see yourself? And, even more important, how do the people you lead see you?  | READ MORE
 
Five keys to building and maintaining a powerful online presence
Written by Nick Nanton
Apr. 14, 2014 – In the past, an online presence was a luxury but as society’s focus and attention has shifted to the digital arena, it has become an absolute necessity. A carefully crafted website and fully-operational social media profiles can lay the framework for business success, whereas disorder and dysfunction can lead to outright failure.
 | READ MORE
 
Five easy ways to improve customer service
Written by Marc Gordon
Feb. 11, 2014 — It's been said that if you make your customers happy, everything else will take care of itself. However the problem for many businesses is they don't have the resources to create and implement effective customer service programs.
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Are you penny-pinching yourself out of business?
Written by Sean C. Castrina
Dec. 24, 2013 — If you’re bootstrapping your own business, you know all about doing more with less. The ability to stretch a budget is a survival skill, especially in those cash-strapped early days.
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