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Web Exclusives
SAF's State of the Industry report
Written by SAF
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Peter Moran. Courtesy of SAF.Oct. 16, 2014, Alexandria, VA – The Society of American Florists’ (SAF) State of the Industry talk offered perspectives on consumers, the economy and the floral industry.
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Five time-saving business tools
Written by Marc Gordon
Sept. 18, 2014 – If you're like most business owners, you're probably wearing far too many "hats," taking on responsibilities like sales, marketing, purchasing and more.  | READ MORE
 
The 4Cs of brand management
Written by DeEtta Jones
Aug. 26, 2014 — There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice.
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Craft a customer-centric culture
Written by Tron Jordheim
June 20, 2014 — We all have our own shopping styles and preferences. No matter how you slice it, shopping and buying comes down to basic pain and pleasure stimuli and responses — we are subject to conditioning. Places and actions that we associate with pleasure we seek to experience again, and we seek to avoid experiences that cause us pain. Your customers go through this process during every contact they have with you, and it’s paramount that when they leave your establishment, they leave glowing with a desire to return.
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The real impact of leadership
Written by Alesia Latson
May 22, 2014 — William James, the famed American philosopher and psychologist, once said, “When two people meet there are really six people present. There is each person as they see themselves, each person as the other person sees them, and each person as they really are.” As a leader, how do you see yourself? And, even more important, how do the people you lead see you?  | READ MORE
 
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