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Web Exclusives
Westbrook's P.J. Vermeer on profitable relationships
Written by Canadian Florist   
cfbf-video2Feb. 10, 2012 – The second in our series of video briefs from the sold-out 2012 Canadian Florist Business Forum finds P.J. discussing how focussing more business on fewer wholesalers improves your clout, and leaves more time for growing your business.  | READ MORE
 
Talking with our speakers - CFBF 2012 Interviews
Written by Canadian Florist   
teleflora-videoFeb. 2012 – The first in our series of four-minute videos from the sold-out 2012 Canadian Florist Business Forum finds Amas urging you to make sure your flower shop is loud and proud on the web and in social media.  | READ MORE
 
Never ask prospects these four questions!
Written by Scott Jamieson   
Jan 21, 2012, Toronto - Sales and customer service experts Amas Tenumah and Tim Huckabee shared some sales gems with attendees at the second annual Canadian Florist Business Forum. This included four questions successful florists should never ask call-in clients.  | READ MORE
 
How-to design guide: January 2012
Written by Amanda Ryder   
christine_de_beer_canadian_florist_magazine__design_001Dec. 30, 2011 - In the January 2012 issue of Canadian Florist, Christine de Beer talks about the importance of design skills and floral craftsmanship to a flower shop. To coincide with the story she wrote for the magazine, Christine also created a special floral design, inspired by spring and romance, as pictured with the story. Here's a look at how she created it.  | READ MORE
 
CAFA's design show at Expo 2011
Written by Amanda Ryder   
expo_jm_2602Dec. 28, 2011 - The Canadian Academy of Floral Artists presented its annual induction ceremony and design show at this year’s Expo 2011 in Toronto on Oct. 19. Here's a look at pictures from the show:
 | READ MORE
 
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