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How to handle embezzlement in the family business
Written by Lois Lang, Psy.D.
June 7, 2013 — Hearing about embezzlement in a public company rarely shocks anyone, but when it happens in a family business, people are often stunned. “How could he steal from his own family?” “Doesn’t she know she’s hurting her siblings/cousins/parents?”  | READ MORE
Marc's monthly marketing tips: five things to keep to yourself
Written by Marc Gordon
June 3, 2013 — As a business owner, you love to share. Ideas, advice, referrals - they not only help your clients but can position you as an authority and valued resource. However some business owners share too much.  | READ MORE
Keys for a successful content marketing campaign
Written by Jen Alsip
May 17, 2013 — Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, email campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix. 
Three keys to successful crisis managment
Written by Lucien Canton
Apr. 5, 2013 — Why do some organizations come out of crisis with enhanced reputations while others may not even survive as a business? While the reasons are many and varied, it frequently comes down to three main areas.  | READ MORE
Marc's monthly marketing tips: successful first meetings
Written by Marc Gordon
Mar. 15, 2013 — It's been said that every person you meet can be a potential client. The problem is that many business people take this concept literally and dive right in with their sales pitch, often resulting in short conversations and lost opportunities.
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