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Web Exclusives
How to handle embezzlement in the family business
Written by Lois Lang, Psy.D.
June 7, 2013 — Hearing about embezzlement in a public company rarely shocks anyone, but when it happens in a family business, people are often stunned. “How could he steal from his own family?” “Doesn’t she know she’s hurting her siblings/cousins/parents?”  | READ MORE
 
Marc's monthly marketing tips: five things to keep to yourself
Written by Marc Gordon
June 3, 2013 — As a business owner, you love to share. Ideas, advice, referrals - they not only help your clients but can position you as an authority and valued resource. However some business owners share too much.  | READ MORE
 
Keys for a successful content marketing campaign
Written by Jen Alsip
May 17, 2013 — Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, email campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix. 
 | READ MORE
 
Three keys to successful crisis managment
Written by Lucien Canton
Apr. 5, 2013 — Why do some organizations come out of crisis with enhanced reputations while others may not even survive as a business? While the reasons are many and varied, it frequently comes down to three main areas.  | READ MORE
 
Marc's monthly marketing tips: successful first meetings
Written by Marc Gordon
Mar. 15, 2013 — It's been said that every person you meet can be a potential client. The problem is that many business people take this concept literally and dive right in with their sales pitch, often resulting in short conversations and lost opportunities.
 | READ MORE
 
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