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Web Exclusives
Marc's monthly marketing tips: productivity boosters
Written by Marc Gordon
Jan. 10, 2013 — How was 2012 for you? If you're like most business owners, regardless of the fiscal performance of your company, you'll likely say you worked too hard and were too stressed.  | READ MORE
 
Traditional job descriptions don't attract top talent
Written by Brad Remillard
Dec. 4, 2012 — A recent research study identified the 10 biggest mistakes companies make when hiring. The number one  mistake was rather surprising and one rarely even considered by most companies. Yet this one mistake impacts the whole hiring process, including how candidates are sourced, where to find candidates, compensation, performance management, advertising, position title and what questions should be asked during the interview.  | READ MORE
 
Marc's monthly marketing tips: giving customer gifts
Written by Marc Gordon
Dec. 3, 2012 — With the holidays just around the corner, now's the time to think about gift giving — to your customers.
 | READ MORE
 
Marc's monthly marketing tips: cold calling
Written by Marc Gordon
Oct. 18, 2012 — The thought of making a cold call can send chills through the hearts of even the most seasoned business owners. After all, calling a stranger is hard enough without the stress of trying to get them to buy something.
 | READ MORE
 
Improve your business by admitting mistakes
Written by Dottie DeHart
Oct. 16, 2012 — It seems our society has turned dodging responsibility into an art form. From celebrities who insist that a brush with the law was all a big misunderstanding to political figures who use spin and double-speak to blame everything on the other side, no one wants to admit it when they mess up.
 | READ MORE
 
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