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Web Exclusives
Marc's monthly marketing tips: successful first meetings
Written by Marc Gordon
Mar. 15, 2013 — It's been said that every person you meet can be a potential client. The problem is that many business people take this concept literally and dive right in with their sales pitch, often resulting in short conversations and lost opportunities.
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Building a better business through generosity
Written by Stan Craig
Mar. 6, 2013 — More and more companies understand the balance sheet is more than numbers and have developed values that are stated, respected and carried out. Generosity is one of those values.
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Maximizing the benefits of an online campaign
Written by Russell Trahan
Feb. 22, 2013 — Janet is a savvy small business owner. She successfully navigated her way through the recession and is enjoying steady growth. She’s well-versed on her clientele and knows their individual likes and dislikes. She knows who her competition  is and what they’re up to. She keeps up with trends, so she has a Facebook profile and a Twitter handle. So, why has she seen a marked increase in the growth of her competitors’ business and not her own?
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Marc's monthly marketing tips: social media
Written by Marc Gordon
Feb. 8, 2013, Toronto — For many business owners, social media can be a stressful endeavour. Between the investment of time, the challenge of measuring returns, plus keeping up with the latest platform, it's no wonder so many entrepreneurs are giving up in frustration.

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How To Keep A Positive Attitude In Challenging Times
Written by Andres Lara
Jan. 23, 2013 — You’ve probably heard the ancient story of the three blind men trying to describe an elephant. One touches the tail and describes the elephant as a snake. Another stumbles against the side and describes the elephant as a wall. Yet the other touches the leg and describes the elephant as a tall tree.
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