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Maximizing the benefits of an online campaign
Written by Russell Trahan
Feb. 22, 2013 — Janet is a savvy small business owner. She successfully navigated her way through the recession and is enjoying steady growth. She’s well-versed on her clientele and knows their individual likes and dislikes. She knows who her competition  is and what they’re up to. She keeps up with trends, so she has a Facebook profile and a Twitter handle. So, why has she seen a marked increase in the growth of her competitors’ business and not her own?
Marc's monthly marketing tips: social media
Written by Marc Gordon
Feb. 8, 2013, Toronto — For many business owners, social media can be a stressful endeavour. Between the investment of time, the challenge of measuring returns, plus keeping up with the latest platform, it's no wonder so many entrepreneurs are giving up in frustration.

How To Keep A Positive Attitude In Challenging Times
Written by Andres Lara
Jan. 23, 2013 — You’ve probably heard the ancient story of the three blind men trying to describe an elephant. One touches the tail and describes the elephant as a snake. Another stumbles against the side and describes the elephant as a wall. Yet the other touches the leg and describes the elephant as a tall tree.
Marc's monthly marketing tips: productivity boosters
Written by Marc Gordon
Jan. 10, 2013 — How was 2012 for you? If you're like most business owners, regardless of the fiscal performance of your company, you'll likely say you worked too hard and were too stressed.  | READ MORE
Traditional job descriptions don't attract top talent
Written by Brad Remillard
Dec. 4, 2012 — A recent research study identified the 10 biggest mistakes companies make when hiring. The number one  mistake was rather surprising and one rarely even considered by most companies. Yet this one mistake impacts the whole hiring process, including how candidates are sourced, where to find candidates, compensation, performance management, advertising, position title and what questions should be asked during the interview.  | READ MORE
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