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Web Exclusives
Marc's monthly marketing tips: cold calling
Written by Marc Gordon
Oct. 18, 2012 — The thought of making a cold call can send chills through the hearts of even the most seasoned business owners. After all, calling a stranger is hard enough without the stress of trying to get them to buy something.
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Improve your business by admitting mistakes
Written by Dottie DeHart
Oct. 16, 2012 — It seems our society has turned dodging responsibility into an art form. From celebrities who insist that a brush with the law was all a big misunderstanding to political figures who use spin and double-speak to blame everything on the other side, no one wants to admit it when they mess up.
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Marc's monthly marketing tips: building an email list
Written by Marc Gordon
Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.
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Five tips for dealing with difficult coworkers
Written by Dottie DeHart
Aug. 29, 2012 — Too often, organizations promise satisfaction to external customers and then allow internal politics to frustrate their employees’ good intentions to deliver. It’s important to remember that your customers aren’t the only ones who come through your organization’s door every day seeking quality service.
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Marc's monthly marketing tips: The right image
Written by Marc Gordon
Aug. 15, 2012 — Clipart can be a great way to add visual impact to your printed publication, website, blog and marketing materials. But finding clipart that's both right for your project and legally accessible can be a challenge.
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