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Web Exclusives
Marc's monthly marketing tips: emails they open
Written by Marc Gordon
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marc_gordonMay 16, 2012 — With all the email promotions and newsletters people get, getting them to open yours can be a challenge, even if they're expecting it.
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Questions to help stand up to discount pressure
Written by Andrew Sobel and Jerry Panas
May 7, 2012 — Though the economy has experienced a slight uptick since the harried days of the Great Recession, many businesses, big and small, are still operating in penny-pinching mode.
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Christine's design of the week: floral magnet
Written by Canadian Florist
May 3, 2012 — This week Vancouver-based floral designer Christine de Beer demonstrates how to create a fresh floral fridge magnet. | READ MORE
 
Marc's monthly marketing tips: business cards
Written by Marc Gordon
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marc_gordonApr. 19, 2012 — With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the contrary, business cards are more important today than ever.
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What your customers really want is value
Written by Nathan Jamail
Apr. 5, 2012 — How many times do you hear, “The customer only cares about the price?” Most companies will say they hear it all the time, but price is only an issue when it is presented as the only benefit (or primary benefit).
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