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Web Exclusives
Marc's monthly marketing tips: business cards
Written by Marc Gordon
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marc_gordonApr. 19, 2012 — With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the contrary, business cards are more important today than ever.
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What your customers really want is value
Written by Nathan Jamail
Apr. 5, 2012 — How many times do you hear, “The customer only cares about the price?” Most companies will say they hear it all the time, but price is only an issue when it is presented as the only benefit (or primary benefit).
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Marc's monthly marketing tips: using QR codes
Written by Marc Gordon
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marc_gordonMar. 7, 2012 — Quick response (QR) codes are those square images filled with what appear to be a random scattering of dots. When scanned with a mobile device, they can take you to a website, download an app, add a contact, call a number, and more.
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Christine's design of the week: round twig platter
Written by Canadian Florist
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christine_de_beerMar. 7, 2012 —For her weekly creative workbook, floral designer Christine de Beer, of Vancouver, demonstrates how to glue a round stacked twig platter. | READ MORE
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Steve Daum on flower care that wows consumers
Written by Canadian Florist
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Steve DaumFeb. 24, 2012 – Feb. 24, 2012 – Steve Daum on flower care that wows consumers. Part four in our 2012 CFBF video series finds Oasis Floral Product's Steve Daum describing steps florists can take to ensure their flowers last, and put on a show, for their customers.
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