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Web Exclusives
Study finds flower longevity influences purchases
Written by American Floral Endowment
Nov. 25, 2011 - A new study conducted by the American Floral Endowment seeks to examine the role that longevity guarantees play in floral purchasing decisions.  | READ MORE
 
Building sales is about building relationships
Written by John Stanley
Oct. 28, 2011 - Over the last few months I have been working with clients in eleven countries. All of them have had economic difficulties. Some retailers are looking at the state of the economy and complaining about lost sales whilst others are looking at the same economy and seeing business opportunities.  | READ MORE
 
Top Shop: Sweet Violets
Written by Amanda Ryder
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sweetvioletsOct. 4, 2011 - Here are additional photos from our October 2011 Top Shop, Sweet Violets of Guelph, Ont.
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Watch speakers from the 2011 CFBF West
Written by Amanda Ryder
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VideoSept. 23, 2011 – CFBF West took place in Edmonton on Aug. 17 and featured four industry experts who shared their tips and advice with attendees. Here's a look at the presentations from each speaker.
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Planning for Holiday Success
Written by Bernice Klassen
Aug. 12, 2011 - Last years’ holiday season was a tough market for many flower shops. Making the most of the time and money dedicated to such an event requires thorough planning. We need to get our business back from the mass markets. To do this we need to be better and different then them, and be well-executed in our planning.  | READ MORE
 
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