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AIFD to Offer New Designation
The American Institute of Floral Designers (AIFD) is advancing plans to offer a new professional floral design designation called a Certified Floral Designer (CFD). The new designation will assist both the industry and the public in recognizing designers who are proficient in the fundamentals of floral design.

The new designation is currently being tested by a team of AIFD design evaluators and a group of retail floral designers to make sure the evaluation system is fair and reflective of a designer’s artistic talents.
CFD candidates will have to participate in an on-site evaluation session and will be asked to create four designs: arrangements, flowers to wear, weddings and duplication. Each design will be evaluated based on a standardized set of criteria such as elements and principles of design, mechanics, category interpretation and creativity.

Candidates will also have an option to slightly bolster their final design evaluations by successfully completing a written quiz. Educational prerequisites to participate as a CFD candidate include any of the following: AIFD educational workshop, AIFD Education Partners workshop, higher education degree or a self-evaluation analysis. Once a designer is awarded the CFD designation, he or she will need to meet certain continuing education standards every three years to remain certified. It is anticipated that the CFD program will become a prerequisite for designers to be able to move on to achieve AIFD Accredited Membership.