Pokon & Chrysal International has reached an
agreement with the investment company Synergia to sell off 100 per cent
of the Pokon activities. As of Sept. 1,2007, all Pokon activities in
the area of soil, plant food and insecticides are part of the Synergia
organization.
As a result of this transaction, the continuity of the organization and the service to customers is assured. In its present form Pokon & Chrysal is not large enough to compete with its Pokon activities on the European plant food market. In the Netherlands the market share of the Pokon brand is excellent. However, beyond these borders Pokon is a relatively small player. Against that background Pokon & Chrysal International has made the strategic choice to focus completely on the post-harvest cut flower care market.
Pokon & Chrysal International BV continues as Chrysal International BV and continues trading with the well-known brand names Chrysal and Vitabric. Synergia launches Pokon International BV for the Pokon activities and will market products under the brand name Pokon.
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