The international consumer label, Fair Flowers, Fair
Plants (FFP) is now identifiable on products sold through the Dutch
flower auctions FloraHolland and Bloemenveiling Aalsmeer. Only
sustainably produced flowers and plants meeting the strict FFP
guidelines can bear this symbol.
As of mid-January, members of the FFP program, who are also MPS-A certified companies, will have the ‘A’ indicated behind the producer name at the front of the auction clock replaced by an ‘F.’ This denotation will also be visible in the supply systems of Clock and Direct Sales.
The trader-exporter will also see the ‘F’ of all FFP-accepted producers on the distribution lists, in the electronic transaction data, and on the electronic invoices. This method will ensure the buyers’ group is aware of the number of FFP producers selling at the auction, and the breadth of their assortment.
The advantage to the producer is that his product will be visibly identified as an FFP product during the auction process, and electronically labelled as such afterwards. The labeling system also provides the buyer and trader with optimal traceability for the products in inventory, which is an FFP requirement.
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