With its scoop, Arena Flowers is an example for several other florists in England, who also have registered themselves at FFP and who are eager to start with the sales. At this moment the FFP organization is therefore trying to link enterprising exporters and wholesalers who are interested in supplying their clients under the FFP label.
The next step in this drive will take place this month, with FFP once again taking a stand at SFE in Birmingham on January 21 and 22. Visitors to the stand will also able to view the latest point of sale material that supports the sales of the FFP products. See story on page 18.