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Direct2Florist and WF&FSA Team Up
Direct2Florist, an Internet order generator that was founded a year ago in the United Kingdom, has teamed up with WF&FSA to help bring the program to florists in the United States and Canada.

Direct2Florist is a website that allows consumers around the world place orders directly with a traditional local florist. To get their shop posted on the site, florists must sign up with the company and pay an annual membership fee. Florists can upload pictures of their shop and up to 40 products, and select their delivery area. This information will appear in the shop’s listing when a consumer searches for a local florist in their area. When a consumer places an order, they pay the florist’s delivered price plus a small transaction fee. The florist is then notified of the order.

WF&FSA has announced that they will help manage the program in the U.S. and Canada.