The Ontario Flowers brand designation was developed to help consumers identify the best possible flower products available and grown in Ontario.

Consumers can identify the Ontario Flowers brand by its colourful, green and yellow logo depicting the image of a flower. The brand is supported by the tagline, "Always In Season", communicating the year-round availability of fresh-cut, Ontario Flowers brand flowers and the appropriateness of their purchase for every day and every occasion. The logo and tagline represent the essence of the brand and the quality and freshness for which it stands. The brand will initially be launched through Loblaws stores across the province.

To support the Ontario Flowers brand launch, an Ontario Flowers website at www.ontarioflowers.com will provide consumers with information about Ontario Flowers’ standards of quality as well as the latest trends in floral arranging, tips for entertaining and decorating the home, instruction for flower care, special offers, contests and much more.

All flowers that carry the Ontario Flowers brand are subject to quality control standards that guarantee flowers are fresher and last longer. Each Ontario Flowers product is quality checked to ensure:

• Fresh Product: maximum 48 hours from harvest to retailer
• Post Harvest Procedures: advanced cut flower treatment to prolong freshness
• Climate Controlled Storage/Shipment: ideal conditions for flowers throughout the shipping process
• Quality Control: any product that exceeds expiry date is removed from stock
• Consumer Guarantee: quality and freshness satisfaction guarantee

In conjunction with the launch of the website, an “Always In Season" contest also began last week. To enter the contest consumers can buy cut flowers from retail stores across Ontario or enter online. To find out more about the contest, eligibility or contest rules, or about the Ontario Flowers brand, consumers can visit www.ontarioflowers.com.