FTD Group Inc. announced that its Consumer Business
segment, which is comprised of FTD.COM, experienced a decrease of
approximately four per cent in total orders during the month of
December.
The company blamed a highly competitive Christmas season and its pullback from online search advertising for the drop. Citing surging pullback from online search advertising for the drop. Citing surging search engine costs as the reason for deciding not to advertise online, Michael Soenen, president, said the company is “making additional investments in our marketing staff to help build a more diversified marketing portfolio. We believe these initiatives will enable us to regain our competitive position in the marketplace.”
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