Report on Mother's Day 2008 - Canadian Florist

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Written by Amanda Ryder

Last time you received a Canadian Florist newsletter in your inbox (if you didn't receive one, sign up here!) you were likely on the run, getting ready for the busy Mother’s Day weekend rush. Hopefully, in the midst of all the craziness, you retail moms got a chance to celebrate and relax as well! Not only did my mom receive her Mother’s Day bouquet, but this year I also made sure to leave her clear cut instructions on caring for her flowers so only she could be to blame for any premature deaths. A few days later her floral report was good - the blooms were alive and well.

Now that you’ve had a little time to breathe and rewind, let us know how your Mother’s Day sales were at the shop. How did the holiday compare to last year? What were your biggest sellers? Got any good Mother’s Day stories to share with other florists? Comment on our blog to share your thoughts.

COMMENTS

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Written by Neville on 2008-08-01 16:17:49

Here's the scoop from our store with regards to the whole 1-800 order issue: we have also stopped accepting orders from those that know NOTHING about what it is they are selling, could care less about the order or about who ordered it or is receiving the flowers. The old expression,"shit floats" applies here, as itis the sending florist that looks bad when an order is not filled aes requested. I have personally refused an order when I hear, "who cares...do what you want" from the other end.
Oh, and Mother's Day was great...more and more exotics and lovely mixes of premium flowers each year! We as an industry have to continue to offer more and better than what is offered at bucket stores and grocery chains.

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Written by Guest on 2008-06-21 12:34:31

We enjoyed a gret Mother's Day, with sales up about 12%. Better than that, I was able to drop our cost of goods by 6 points, by shopping well, and using materials in new and creative ways. Together, it means we had a very profitable holiday.
As for the 1-800 orders, I used to accept pretty much any order that was sent our way, but I do not do that any more. If the order can not be made beautifully, profitably, and as per the customer's wishes, then I simply refuse the order. There is no point in sending out flowers that you know the customer will be disappointed with. The only person who looks bad is the delivering florist.

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Written by Valley Houseof Flowers Drayton on 2008-05-26 14:52:56

We had a great Mother's Day. Sales were up 20%!!! We noticed an increase in exotic flower choices by the customers.
We seem to have an increasing problem with 1-800 orders that customers have chosen off the internet that are sent to us. They choose a very large arrangement,give very little money for the flowers, are charged extremely high fees then are mad when the order is not as they had chosen. Is any one else having this problem?

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