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Point of Sale is one of those rare marketing terms that actually says what it is. It’s about marketing strategies that intercept the customer at the point at which a sale is made – your store. It’s important to keep this fact in mind because the psychology of a sale flows through different stages of customer bonding.
Point of Sale is one of those rare marketing terms that actually says what it is. It’s about marketing strategies that intercept the customer at the point at which a sale is made – your store. It’s important to keep this fact in mind because the psychology of a sale flows through different stages of customer bonding. It starts with the customer becoming aware of your business and ends with a commitment to make a purchase. Simply taking the same creativity you’ve used externally (newspapers, brochures, etc.) won’t capitalize on the fact that if someone is physically in your store, the rela
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