One of the hot topics at the Floral Summit 2008 design show was the rainbow rose. Since it was first introduced at Hortifair in 2006, the roses are becoming more available to retailers and are catching the eyes of consumers.
During his design show at the event, designer J Schwanke, AAF, AIFD, PFCI spoke of how the rainbow roses are becoming popular with the tween (ages 9-13) demographic. He talked of a florist in Maine who sells the blooms at $10 a stem. For the rainbow haters out there, Schwanke advocated that sometimes florists need to separate what they like or dislike and instead focus on what will sell with their particular clientele or market.
It’s safe to say that these vibrant petals have polarized those in the floral industry – you either love them or wish you’d never laid eyes on them. Visit our blog to tell us which side your on.
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