Flowers can and should
play an important part in home decorating, especially for themed
parties, but florists need to remind them of ways to incorporate
flowers into their planning process.
The Flower Promotion Organization recognizes the flower potential this holiday offers our industry and is helping to raise consumer awareness on how flowers can be part of their decorating activities. Attached is a press release that the FPO has distributed that focuses on different communications channels (local community papers, web-based, and national major markets) that help deliver the flower decorating message.
All retailers are encouraged to use these releases for promotion of their own businesses or for submitting to your local newspapers to help raise awareness of using flowers for Halloween home and party decorating. You can also use these in your e-newsletters and on your websites. Feel free to cut and paste the content of these releases to fit your specific needs.
Halloween will never replace the volume of the traditional floral holidays, but with consumer spending being challenged, we need to look at every opportunity to generate incremental sales.
Visit www.flowerpossibilties.com to download the press releases or click here for the release.
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