Sears Canada Inc. (TSX: SCC) announced today the introduction of personalized Sears Gift Cards, allowing customers to tailor each Sears Gift Card they purchase online with a customized photo and message.

"Sears is pleased to offer its customers the ability to create a one-of-a-kind Sears Gift Card for their loved ones, just in time for the Holiday season" said Dene Rogers, President and CEO, Sears Canada. "The added dimension of a customized photo and message adds a priceless component of personalization that will be appreciated by Sears Gift Card recipients everywhere."

Customers can log on to www.sears.ca/giftcard to register and follow the three simple steps to create their unique Sears Gift cards in their choice of $10, $25, $50, $100 or $250 denominations: (1) Upload your image; (2) Add your message; and (3) Order it. Cards are the size of a standard credit card, 3 1/2" x 2", with the front of the card essentially a blank slate to accommodate one or more personal photos and a message. Gift-givers can also decorate their keepsake cards with preselected backgrounds and effects to create a unique look. The "My Gallery" feature of the website keeps the user's personal creations on file for a visual reminder of previous cards they have designed. Adding a personal touch to the Sears Gift Card, like a precious photo of the grandchildren, is affordable at only 2.99 each. By having a personal message on the Sears Gift Card it does double duty, serving as both the gift and the greeting card. The customization fee includes standard shipping for delivery to anywhere in Canada through Canada Post, allowing customers to send a Sears Gift Card directly to the home of the recipient at no extra charge, within 5-7 days of placing the order. Rush shipment is also available at an additional cost through UPS, with charges waived for orders of $200 or more.

Customizing with personal photos and messages is a fun, fresh way to wrap the cool possibilities the Sears Gift Card offers, like jewellery, fragrances and electronics. Sears Gift Cards can be conveniently redeemed on a wide selection of merchandise and services available at over 429 retail locations
across Canada, through the catalogue and online.