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How consumers shop differently today
Written by Time Magazine   
Feb. 27, 2009 - Consumers are thinking different in today's economy. They are debating: What do I really want, versus what do I really need? Shoppers are wondering if they can afford the plasma television now of if they should save that $2,000, in case I get laid off tomorrow? Retail expert Paco Underhill discusses the consumer mindset with Time magazine. READ MORE