In honour of Earth Day, we are asking you to tell us what you are doing to celebrate the year’s greenest day at your shop.
Visit our blog and tell us what you are doing to go green. To get inspiration and to see what other florists are doing as well as what's going on in the world of green, check out an Earth Day web exclusive:
Sustainabilty in the floral industry by Bernice Klassen
As today marks World Earth Day, I thought it would be the perfect time
to look at sustainability – what exactly does this green-associated
term mean and how does it relate to the floral industry?
You can also check out our green-themed April issue and read the following stories:
It Ain’t Easy Being Green by Neville MacKay
Boy, Kermit the Frog sure said a mouthful when he sang that little song on the lily pad so many years ago, and here we are today, trying to do whatever we can to be, go or become green!
Top Shops: A Green-Eyed Success by Amanda Ryder
The owners of In Bloom Floral Boutique believe that more than just the plants can be greener in their shop – so can the flowers, vases, packaging, business processes and methods of delivery, just to name a few.
The Four Faces of GREEN by Sue Fredericks
If two-thirds of the flowers consumed are purchased by women, and that’s true, according to Amy Stewart, author of Flower Confidential, then you need to know who these women are. You also need to know that these women are the face of the Green Consumer.
Eco vs. the Economy by Michelle Brisebois
In the past two years, we’ve all witnessed, and played a role in the “go green” wave as businesses in all sectors rushed to find ways to decrease their environmental impact in order to win over eco-conscious consumers. With the unpredictable economy swinging both up and down, you may be wondering if in today’s economic climate consumers have forgotten about their footprints and are now focused solely on their wallets.
From the Editor: Reduce, reuse and promote! by Amanda Ryder
From a marketing standpoint, making green changes to your business is
half the battle – the other half is letting your customers know about
them.
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