FTD.COM, Inc., a subsidiary of United Online, Inc. announced today that
it has entered into a multi-year agreement with USAA Alliance Services,
LLC, a subsidiary of United Services Automobile Association (USAA), to
be the exclusive floral provider to USAA’s 7.2 million members.
USAA is a Fortune 500 financial services group of companies that provides financial planning, insurance, investments, banking products and shopping discounts to members of the U.S. military, former military personnel and their families.
“We are extremely pleased to announce this alliance between two of America’s most trusted brands,” said Robert S. Apatoff, President of FTD. “We are committed to providing USAA’s membership with high-quality floral arrangements, plants and gifts. With the benefit of a worldwide network of approximately 45,000 florists, we are confident that FTD can deliver a high level of service to USAA’s members wherever they may be.”
“We are excited to be involved in this new alliance relationship with FTD, a recognized name in the floral services business,” said Alice L. Diamant, President of USAA Alliance Services, LLC. “We believe the value, service, and overall experience FTD delivers will meet the high member service and value standards for which USAA is known.”
USAA members can shop for and order FTD products through a link directly on the USAA Web site and take advantage of unique member benefits currently including:
- FTD “Gold Service” customer care program
- Special USAA member value on FTD’s leading product assortment of flowers, plants, gifts and gift baskets
- Innovative FTD® “Say It Your Way”TM Bouquet which allows members to record a personal voice greeting that is delivered on a keepsake ornament with the bouquet
- New, beautifully designed flower arrangements throughout the FTD.com site
|
