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Written by Mary-Jane Posno on 2009-11-09 09:39:15
I'm so surprised you haven't had more discussion on this. 99 cent pricing has always driven me to distraction... Do we think our customer is that gullible?? Are we as customers that gullible??
Hardly!! Not only do we mentally "round up" , surely we all mentally add in the applicable taxes as well. At its worst it is deceptive, at its best it is silly.
Mary-Jane Posno
Poppies-the Island Florist, Victoria BC |
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Written by Guest on 2009-09-12 10:41:11
I have a gift shop and have been rounding up to the full dollar amount for about a year or so. It seems to make no difference to my customers that they are spending an extra penny. I find that most people mentally round prices up anyway.
Sherry Campbell
Sherry's on Main |
Written by Guest on 2009-10-06 13:19:18
I work in the floral department of a Loblaws in Ottawa, Ontario and I have found that when customers ask the price of an item and I reply "$3.99", almost all will reply "Oh, so $4.00, right?". So, it would seem that I am not the only one who finds it is easiest to round up by that one cent difference when I am shopping and keeping an eye on the price. |
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Written by Guest on 2009-09-11 14:15:03
As a consumer, I hate the 99 cent pricing tactic. I automatically round the price up to the full dollar amount. As a result in my shop, I do not use the 99 cent pricing tactic at all. My clients seem to appreciate this. |
