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Written by Doug Munro - Grower Direct Fre on 2011-04-30 15:37:28
As florists we often lament the fact that flower consumption levels per person in North America are a fraction of what they are in Europe. For years our industry as a whole has strived to find an affordable way to change this. Unfortunately it has proven a near impossible task. One of the reasons for this is that flowers are simply not a part of everyday life here as they are in Europe. Making sure our product is in the face of consumers at every possible opportunity, at every public event, and working to make flowers part of everyone's daily life is the only sure way to increase flower consumption. |
Written by Lina Latartara on 2010-08-30 09:14:33
Flowers being showcased at non-floral events such as the Olympics does not increase floral consumption.
However, the green (broccoli) bouquets at the Olympics did bring more awareness to the flower world. Being a flower shop owner (Casablanca Florist) in Toronto I did find myself having to repeat to customers what type of flowers were used in the Olympic bouquet.
I thought the bouquet was very nicely designed. However, I would of used blue mums instead. |
April 8, 2010 - In the April edition of Canadian Florist, we asked
florists about showcasing flowers in the public. Does the incorporation
of flowers at non-floral events such as the
Olympics, Spruce Meadows horse shows, and the like, really increase
floral consumption? Check out the 