May 31, 2010 - Colombian-grown, Pink Intuition roses glittered at the world premiere of Sex and the City 2 staring Sarah Jessica Parker and the cast of the hit HBO series Sex and The City.
The event which was held at Radio City Music Hall with the ultra exclusive after party taking place at the famed Lincoln Center was the event of the season and drew a guest list including
Liza Minnelli, Donald Trump, Howard Stern and Jennifer Love Hewitt The event was called the premiere of the summer and hundreds of press and media to cover the gala.
The power of the intuition rose, one of Benchmark Growers' trademark varieties, was on display as over 20,000 intuition roses were placed through The Lincoln Center Sex and the City After Party. Famed floral designer Oscar Mora was responsible for the display and his creations have graced the original Sex and the City premiere. Mora also brings beauty and freshness into New York celebrities homes and is a regular guess on the Martha Stewart Show. Mora commented on the intuition roses: "This roses were a perfect match for this event, they are full of originality and sexiness, they definitely stood out in every one of my favorite floral pieces"
The theme of the event created by 15/40 productions was a ultra chic middle eastern night, that was a throwback to Casablanca with thousands of rose peddles and intuition roses placed throughout the event making it the floral gala of the year.
Juan Vega, marketing for Benchmark Growers stated “ This event was a perfect fit for
our intuition line as the Sex and the City f highlights all of the same elements of the rose, strong independent and beautiful. The rose mixing with top fashion designers and all the glitter of the Sex and the City brand was a wonderful opportunity for us to showcase this unique rose.
Benchmark Growers has initiated a program aimed at celebrating the beauty of the intuition line of roses by supporting floral decoration at some of the highest profile events in Hollywood, such as: Valentines Day with Julia Roberts, Remember Me featuring Robert Pattinson and The Hurt Locker, an Academy Awards event.
The intuition rose has gained such momentum it was featured on the CBS Early Show, and created a buzz as host Dave Price featured the intuition rose throughout the nationally broadcast show. To view the intuition rose on CBS please click here http://www.youtube.com/watch?v=BCuGCsZX-Bg
The program is directed by country branding expert Richard Griffiths of Ethical Trade who stated “Benchmark Growers is known as one of the highest quality floral brands available on the market. The intuition rose is a wonderful example of a beautiful Colombian rose grown under the highest levels of social and environmental practices. We are proud to have this rose as the “star” of such an important Hollywood event and look forward to the relationship with Hollywood and Benchmark Growers to bloom.
Pink intuition is a specialty rose grown exclusively by Benchmark Growers in Colombia, South America. The rose, a hallmark variety of the group, is distinctive due to its size, coloring, and exclusivity. A rose grown under the most advanced and socially responsible conditions in the Bogota Savannah region was the perfect choice to honor Sex and the City 2
Herbert Jordan, CEO of Queens Flowers stated, “Sex and the City 2 Premiere is the event of the Season and we feel that this partnership allows us to showcase a our product to the brightest and the best. The series highlights strong independent women, not unlike the many thousands of mothers we employee to care for and grow our roses."
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