July 5, 2010 - FTD is excited to announce the 16th Annual FTD® Good Neighbor Day® event will take place on Wednesday, September 1, 2010. The premise of FTD Good Neighbor Day is simple: florists give every customer a free bouquet of a dozen flowers and ask them to keep one for themselves and give the 11 others away to 11 different individuals. The goal of this one-day event is for FTD Florists to spread goodwill throughout their community and help brighten their local residents’ day with flowers.
FTD Florists across the U.S. and Canada are highly encouraged to start planning their local events now by securing sponsors and developing philanthropic relationships. These partnerships with community organizations can help increase the exposure and positive impact from the event, as well as off-set the cost and labor efforts. Goodwill efforts such as blood drives and food or clothing collections are commonly held in conjunction with FTD Good Neighbor Day.
Participating FTD Florists should also begin planning the logistics of the event such as how many flowers will be distributed, what time their event will start and how they will handle the additional traffic flow in their shop.
FTD Members who are interested in participating in Good Neighbor Day can receive their free FTD Good Neighbor Day marketing kit online at FTDi.com. The marketing kit provides members with event instructions, marketing materials and templates for media outreach, advertising and public relations efforts. Templates are easy to use and available in Microsoft Word so that members can download, personalize, print and start their outreach. To register your participation in FTD Good Neighbor Day and sign up for a free listing as a participating florist on the consumer web site, www.FTD.com, visit www.FTDi.com.
FTD Good Neighbor Day was started in 1994 by FTD Member the late Brook Jacobs, owner of Greenbrook Flowers in Jackson, MS. The idea behind the holiday is for florists to give away a bouquet of flowers to people in their community encouraging each recipient to keep one for them and hand the others away to make new friends and share kindness to strangers. The goal of the holiday outreach is simply that, to spread goodwill to neighbors and make new friends through the exchange of flowers.
|
