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Holiday Trends for 2010 and Beyond
Christmasworld’s hot hues and décor |
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Written by Amanda Ryder
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It may seem a little early to start thinking about Christmas, but the fall buying shows are quickly approaching and the holiday season will soon be upon us. Although you can never go wrong with the traditional green and red, each year holiday trends change and it’s up to you to present shoppers with the latest and greatest.
It may seem a little early to start thinking about Christmas, but the fall buying shows are quickly approaching and the holiday season will soon be upon us. Although you can never go wrong with the traditional green and red, each year holiday trends change and it’s up to you to present shoppers with the latest and greatest.
Messe Frankfurt’s Christmasworld was held in Frankfurt, Germany, early this year from Jan. 29 to Feb. 2. The trade show is the leading event for festive decorations, and showcases the top trends in holiday florals, giftware, candles, festive lighting, fireworks and more. Spanning six floors, it’s the place to source out the upcoming holiday trends. Each year, the show invites designer Claudia Herke from the bora.herke style agency to speak to showgoers about what colours, looks, textures and styles will be popular with consumers in 2010 and 2011. Each year, after looking at what’s happening in fashion, art, architecture, furniture and street style, the agency develops four trend stories.
Authentic
This theme uses a reduced design that combines traditional style with modern concepts. It’s a rediscovery of the value of craftsmanship and objects that radiate character. Think relaxed, plain, natural and clean materials that feature pure shapes and natural styling. Garden flowers are popular in this category, as are dried flowers and delicate grasses.
Materials, finishes and designs: The materials are unaffected, simple, natural and have a strong recycled element, with a used or aged look. Other styles include wood in light shades and bleached looks; linen and coated linen; soft cotton; heavy denim; check patterns; glass that’s clear, tinted, etched or textured; stylized floral motifs; hand-drawn sketches; and pencil and ink drawings.
Optimistic
This trend story features a bold styling that is vivid and powerful. Intense hues such as orchid, aquamarine blue, canary yellow and coral pink provide the palette for “optimistic.” This is a playful theme that encourages people to try new things and combine unconventional materials. Objects are reused in a new way to create imaginative decorations and a unique look.
Materials, finishes and designs: The materials are lively, creative and unconventional. They use a combination of artificial and handcrafted looks. Other styles include plastics; foils; vinyl coatings; glittering and shimmering combined with dull and matte; knitted and crocheted; tassels; fruit and flowers; dot patterns and kaleidoscopic effects.
Eccentric
This category is illustrated by exotic colours such as amber, crimson, dark ruby red and olive green. The products are extravagant, yet nothing looks overdone, as they are still feminine and elegant. The floral elements are exotic and feature unusual flowers and combinations – these opposites are what make the designs so interesting. Jewels, gems and extra glossy finishes add glamour and excitement to this theme.
Materials, finishes and designs: The materials in this theme are a combination of different cultures and are both striking and varied. Other styles include strongly textured surfaces like velvet, velour and fur; metallic surfaces; crystal and unusual glass art; feathers; painted wood beads; embossed leather, reptile designs; paisley patterns; and animal fur looks.
Graphic
Under the graphic category, the designs are modern and minimalist. The colours that embody this theme are ultra white, black, pearl, gold and silver. This is a pure style that features fonts and graphic motifs, dynamic patterns and graphic elements. Gold and silver are used in unexpected ways to create abstract shapes and optical illusions. The proportions are balanced and light is manipulated to create shadows and shapes that are like flowers.
Materials, finishes and designs: The materials are high-quality, reduced and contrasting. Other styles include delicate and clear glass; high-gloss surfaces; metallic finishes; dot motifs; lines; flicker effects; stripes with movement effects; perforated surfaces; nets and tulle; and soft checkboard patterns or grids.
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