Aug. 4, 2010 - In the August/September 2010 issue of Canadian Florist,
publisher Sue Fredericks wrote about Method, an environmentally
friendly cleaning products manufacturer and how they've harnessed the
power of social media to create a cleaner, friendlier world.
The folks at Method have recently began a battle against cleaning giant
Clorox over the rights to a daisy. Clorox feels that they have a copyright on the use of the
daisy as it relates to green cleaning products. Of course it came in
the form of a stern legal letter from Clorox telling Method that they
should cease and desist from using the image of a daisy.
Social media
darlings that they are, Method launched a You Tube video on Earth Day
asking the public to decide who owns the daisy: Clorox, Method or
Mother Nature? The only answer and the one they encourage you to choose
is Mother Nature of course, which enhances their brand perception. So
far over 11,000 people have voted. Go to www.votedaisy.com to watch the video and vote for Mother Nature and her daisies.
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