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2011 Valentine's Day great for wholesalers
Written by Amanda Ryder   
March 3, 2011 - A survey by the Wholesale Florist & Florist Supplier Association (WF&FSA) reports that Valentine's Day exceeded expectations this year. Fifty-six per cent of the organization's responding members rated Valentine's Day 2011 as better than expected or far better than expected.

Here are the full results:

 How do you rate Valentine's Day 2011 overall compared to your expectations?
 Far better than expected
 18.6 %
 Better than expected
 37.2%
 Pretty much what I expected
 39.5%
 Less than expected
  3.5%
 Far less than expected
  1.2%