July 15, 2011 - Thirty florists in the
U.S. have joined forces to create "Florists for Change." The independent
group is gathering in Las Vegas on Aug. 17 to discuss the top industry
issues in hopes of creating positive change in the floral sector.
The Florist for Change website outlines the goals of the meeting and highlights why they feel change needs to happen right now:
In the current system, non-filling retail florists (order
gatherers) add unnecessary costs to the transaction and generate
unprofitable orders for the filling florists. One result may be that
some florists might recapture a part of their loss by not filling the
order to 100% value, and some may be less apt to replace an order or
stand behind the product. Many shops won't accept incoming orders, of
those that do some require 100% of the order value paid immediately by
credit card. This may drive consumers to other forms of gift-giving,
with the net result that the entire industry suffers.
This is why we created
Florists for Change.
Vital to this effort is obtaining and maintaining critical mass to
affect positive change in our industry. The first step is for
like-minded florists to meet in Las Vegas at the Cosmopolitan on August
17, 2011, and we ask you to join us. It's a lot to ask, but there is a
lot at stake.
The meeting will set the core principles of the
group and determine next steps. We are organizing the meeting to be very
productive, positive, and inclusive. Share your comments on the site to
encourage others. We cannot stress enough the importance of florists
getting active in this movement. Success will be directly related to the
number of florists who climb on board!
The full meeting agenda and registration information can be found online on the Florists for Change website and you can also learn more about the group through the Florists for Change Facebook group.
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