July 15, 2011 - The 2011 Canadian Florist Business Forum Western Edition takes place on Aug. 17 in Edmonton at the Sutton Place Hotel and the event's speaker line-up has now been finalized. Here's a quick look at the exciting sessions we're offering:
Managing Your #1 Asset – Your Customers
Major retailers spend millions of dollars trying to get information
about their customers. Flower shops get this information by simply
picking up the phone. Unfortunately, it is often ignored, used
incorrectly or worse yet, not gathered at all. Managing your clients is
much more than filling an order and getting it delivered for them. We’ll explore your clientele through data and show you ways to use this data to provide elite level customer service, to seek
selling opportunities and to become more profitable.
Make More Money Right Now
With consumers paying more money than ever at
places like the grocery store and the gas pump, how can you get your
customers to spend money on a luxury product like flowers? An experienced and successful flower shop owner and accredited floral designer shares her
secrets of the trade and let you know how you can make more money right
now.
Seven Strategies for Business Success
There’s no doubt that paperwork and
business planning aren’t as attractive and fun as floral design but as a
business owner you have to have systems in place that will allow you to
plan and predict and measure and record your sales figures and product
inventory. This session will explore the seven areas that you need to focus on to
achieve business success. Expect to learn about best practices when it
comes to financial forecasting, strategic planning, staffing, costing,
pricing, procedures and selling.
Selling Flowers in a Social World
With websites like Facebook and Twitter
only growing in popularity, it’s clear that social media isn’t going
away anytime soon. These tools are a great way to keep in touch with
customers and inform them of your latest and greatest designs and
promotions, but the sites also require time and commitment and can be
intimidating to new users. In this session, you'll be informed on the tricks and
terminology behind social media and and learn techniques that will have you tweeting your way to
social success.
Don't forget that today is the last day to sign up for our EARLY BIRD RATE! If you register today,
not only will you receive the early bird rate of $45 (plus GST) per
person, but also you’ll be automatically entered into a draw to win a
free one-night stay at the Sutton Place Hotel in Edmonton.
Visit the 2011 Canadian Florist Business Forum website to learn more about our exciting speakers and to register.
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