FTD is excited to announce the 17th Annual FTD® Good
Neighbor Day® event will take place on Wednesday, September 7, 2011. The premise of FTD Good Neighbor
Day is simple: florists give every customer a free bouquet of a dozen flowers
and ask them to keep one for themselves and give the 11 others away to 11
different individuals. The goal of this one-day event is for FTD Florists to spread
goodwill throughout their community and help brighten their local residents’
day with flowers.
FTD Good Neighbor Day is a great way florists can host a
low-cost, high impact event that will drive new customers into their shops
year-round. The key to a
successful event is marketing, and FTD has available for participating florists
a proven marketing kit that provides simple step-by-step instructions and tips
to ‘get the word out’ about your event.
Also, FTD will be heavily promoting the event through an aggressive
social media campaign and on FTD.com.
FTD Florists across the U.S. and Canada are highly encouraged
to start planning their local events now by securing sponsors and developing philanthropic
relationships. These partnerships
with community organizations can help increase the exposure and positive impact
from the event, as well as off-set the cost and labor efforts. Goodwill efforts such as blood drives
and food or clothing collections are commonly held in conjunction with FTD Good
Neighbor Day.
"Our shop has participated in FTD Good Neighbor Day for many
years and we can attribute new customers and increased sales directly from this
event,” commented FTD Florist Rick Samuelson, owner of Judy’s Flowers &
Gifts. "Our 2010 Good Neighbor Day was our finest event yet. We collected close to 14,000 lbs of food for our local food banks in cash
and non-perishables. We also gave away 10,000 roses in 6 hours…that’s
10,000 new and existing customers that Judy’s Flowers & Gifts reached and
encouraged to come back for a future purchase.”
FTD Members who are interested in participating in Good
Neighbor Day can receive their free FTD Good Neighbor Day marketing kit online
at FTDi.com. The marketing kit provides members with event instructions, marketing
materials and templates for media outreach, advertising and public relations
efforts. Templates are easy to use and available in Microsoft Word so that
members can download, personalize, print and start their outreach.
To register your participation in FTD Good Neighbor Day and
sign up for a free listing as a participating florist on FTD.com, visit www.FTDi.com and click on the FTD Good Neighbor
Day icon on the homepage.
FTD Good Neighbor Day was started in 1994 by FTD Member the
late Brook Jacobs, owner of Greenbrook Flowers in Jackson, MS. The idea behind the holiday is for
florists to give away a bouquet of flowers to people in their community
encouraging each recipient to keep one for them and hand the others away to
make new friends and share kindness to strangers. The goal of the holiday outreach is simply that, to spread
goodwill to neighbors and make new friends through the exchange of
flowers.
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