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Owners Dawn Tomlinson (left) and Donna
Swinson at the new Lilies White location.
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Aug. 4, 2011 - Award-winning flower shop, Lilies White, has moved to a new, larger space. Formerly based in Waterloo Town Square, in late June the store relocated to the heart of Belmont Village in the old Vincenzo's building, 740 Belmont Street West, Kitchener, ON.
The new shop has a design space unlike any other local flower store: a gallery-style work area. The new shop encircles the designers, allowing for floral spectators to pop in at any time to watch the professionals work their Lilies White magic.
Owners Dawn Tomlinson and Donna Swinson remarked that their customers loved to see the designers in action. "This new space allowed us to design a layout that brings all of us closer to our customers", said Tomlinson. "Now they can watch as we design and prepare their floral arrangements. It helps make the whole process feel much more personal."
Lilies White was in Waterloo for several years, but its new store will give it “a larger work space for staff,” said store manager Deb Jasinski.
Lilies White has won numerous awards, including being voted "Number 1 Florist" by readers of the Kitchener-Waterloo Record for the past two years. It has also been voted Diamond (first place) in the Favourite Florist category by the Waterloo Chronicle readers in its 2011 Readers' Choice survey.
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