Sept. 23, 2011 – The western edition of the Canadian Florist Business Forum took place in Edmonton on Aug. 17 and featured four industry experts who shared their tips and advice with attendees. Here's a look at the presentations from each speaker.
The day's first session, Managing Your Number 1 Asset -- Your Customers,
was presented by Lenny Faustino, the Canadian Technology Consultant for
FTD.
Heather de Kok, AAF, AIFD, PFCI, the owner of a Grower Direct Fresh Cut
Flowers location in Edmonton, was CFBF West's second speaker and talked
about Ways You Can Make More Now.
Following the networking lunch, Teleflora Territory Sales Manager Randi
Upper shared her advice on Selling Flowers in a Social World.
The final presentation of the day came from Canadian Florist writer and
floral industry consultant Bernice Klassen who talked about her Seven
Strategies for Business Success.
