Jan 19, 2012 - The web and social media experts at Mashable.com have some solid advice for using paid mobile search tools to drive your new business.
"When you’re creating a keyword list for your mobile campaign, it’s a
good idea to consider what people are doing when they’re searching from a
mobile device. People who conduct searches from their smartphones want
information quickly that can be acted upon right away. They’re not
looking for in-depth company bios or details about your corporate
philosophy; they want short, quick answers about your street address,
phone number or customer service department."
The article notes that 70 percent of mobile searches end in action being taken, compared to just 30% with desktop searches, and goes on to use examples specific to florists.
|
