Jan. 31, 2012, Irving, TX - Michaels, the arts and crafts
retailer known for inspiring creativity with thousands of DIY projects
for all skill levels, is using the booming social media site Pinterest to share the top crafts identified by its
customers who re-pinned their favorite Valentine's project ideas found
on Michaels' Pinterest boards.
Among visitors to Michaels' Pinterest boards, the most popular Valentine's projects include Valentine block letters, a cupcake liner wreath and a Valentine's treat bag. Those projects have been re-pinned hundreds of times as customers look to the Michaels Pinterest page for inspiring ideas to surprise and delight their loved ones with a heartfelt, handcrafted Valentine's project.
"Michaels is all about inspiring creativity through our social media channels as well as in our stores," said Michaels Director of Digital and Social Marketing Robert Freeman. "We love that our customers are finding and sharing Valentine's inspiration on Michaels' Pinterest boards and re-pinning their favorite craft ideas."
Pinterest is the second fastest growing site on the Web, according to comScore, and Michaels is putting the popular new social media site's "vision board" format to good use not only for Valentine's Day but for other craft projects as well. Michaels and its customers are sharing ideas for DIY gifts, cards, treat bags and decorations on its Pinterest boards, as well as on Michaels.com, Facebook, YouTube, Twitter and through in-store events and classes in all 1,060+ stores.
In stores, Michaels will host several free and low-cost Valentine's events for adults and kids. For a complete schedule, go to Michaels.com. Events include:
Feb. 5, 1-2 p.m.: Valentine's Day Foam Mailbox making event where customers can create a fun mailbox for Valentine's Day goodies. Make-it take-it with the purchase of a foam or white craft mailbox. A free Kid's Valentine's Day Card making event follows from 2-3 p.m.
Feb. 11, 10 a.m.-noon: Michaels provides the supplies for customers to create a Valentine's Day memory book with the purchase of a paper sack.
Feb. 12, 1-3 p.m.: Customers can create unique gifts by personalizing frames with free supplies when they purchase Wood Curly-Q letters or frames.
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