The Better Business Bureau of Chicago says that complaints against florists spiked 47 percent in 2011 compared to 2010.

"When buying flowers consumers should be especially careful when making the purchase online or over the phone," said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and northern Illinois. "Consumers need to review the description of the floral arrangement or any other gift purchased online or in conversation with the florist or sales person."

The BBB offers the following advice for safe and successful shopping for Valentine’s Day:

• Do your homework. Before ordering flowers, chocolates or any other gifts for Valentine’s Day check out the company’s Business Review at www.bbb.org in order to help prevent disappointment with the product or customer service.
   
• Allow time for shipping. Check with the retailer or check the web site to make sure that you have allowed enough time for delivery by your specified date. Make sure that this date is specified clearly and guaranteed when you order.
   
• Be wary of any email received from an unknown sender. Do not open any unsolicited email and do not click on any links provided. Fake e-cards coming from scammers/hackers may send you an infected card or send you to a link where you are could compromise your computer’s safety.