February 3, 2012, Edmonton, AB - Hole's Greenhouses & Gardens, a unique destination shopping company with a quirky marketing touch, is returning to the scene of the crime with its Beers, Burgers, and Bouquets fundraiser night on February 13. Designed to promote women's health awareness among men, the event is also designed to make men look like Valentine's Day heroes.
Hole's goals, and its fun flair are evident from its promotional enewsletter that went out yesterday to drive traffic to the event.
"Because left to you, Valentine’s Day would involve chicken and a bucket. If you need a better reason than that to join us for our second annual Beers, Burgers & Bouquets fundraiser in support of the Lois Hole Hospital for Women, consider this: it’s a fun, low-key event designed to make men more aware of women’s health, raise money for the hospital named in my mother’s honour and makes guys (Valentine’s challenged or not) look pretty good at the same time. You get to put together a bouquet (with the help of our floral designers) for your sweetheart, have a bite to eat and a drink, and mingle with Edmonton Eskimos, Rush players and Oiler alumni. It’s easy to register online. Trust me, you can’t go wrong with this Valentine’s gift!"
A great cause, a great night, and great publicity. Just one question - How do they find time for it on the eve of the year's busiest day?
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