June 26, 2012, Miami Beach, FL — Cindy Hanauer received the 2012 Flower Naming honour during the International Floriculture Expo (IFE) in Miami Beach, Fla.
Hanauer, vice-president of merchandising and procurement for 1-800-Flowers, was recognized for her contributions to the floral industry on June 21. "Bright Light", a new variety of a soft cream tulip grown by The Sun Valley Group, was named for her during the ceremony.
Stan Pohmer, CEO of Pohmer Consulting Group (the 2011 honouree) and Bobbi Ecker Blatchford, AIFD, AAF, PFCI (the 2010 honouree), announced the honour, lauding Hanauer for her contributions to the floral industry.
"Cindy's strength is in her leadership, always mentoring to those whom are honest and ethical, and to whom share in her passion for the floral business," noted members of the 2012 selection committee. "She is as true to her supplier partners as she is to her customers. She knows that her life's purpose is greater than herself. Cindy's life is the embodiment of why we are here at IFE."
Hanauer was nominated for the flower naming honour by her peers in the floral industry, and was selected from a pool of nominees to receive the honour by the IFE's Flower Naming Selection Committee. Members of the committee include Bobbi Ecker Blatcford (Florapros), Christine Boldt (Association of Florida Flower Importers), Steve Daum (Floralife), Cindy Sulzman (HyVee) and Tom Lavagetto (Floral Consulting Group).
"Bright Light" is owned by Rooyakkers, bred by Jan Ligthart, and grown by the Sun Valley Group in California.
The flower naming ceremony has become a tradition at the expo. Last year, a lily was named for Pohmer, and in 2010, a rose was named for Blatchford.