Canadian Florist Magazine
Current Issue
Past Issues
Digital Magazine
News Archives
Web Exclusives
New Products
Florist Books
Job Board
Buyers Guide
Photo Gallery
Send us your photos
Florist Business Forum
Teleflora gearing up to spread smiles
Written by Canadian Florist
July 3, 2012, Los Angeles — An unexpected gift of flowers really can make someone smile, according to the results of a new survey from Teleflora.

The online survey, conducted by Harris Interactive, found that 71 per cent of women between the ages of 35 and 44 said that receiving a bouquet of flowers unexpectedly would make them smile; 49 per cent of men in that same age group agreed.

No matter the age, a bright bouquet of flowers can improve someone's mood, considering that 60 per cent of American adults over the age of 55 would smile upon unexpectedly receiving a floral gift.

The survey was conducted online from June 4 to 6, with 2,230 American adults aged 18 and older. Teleflora commissioned the survey ahead of Make Someone Smile Week, July 22 to 28. 

Since the inception of Make Someone Smile Week in 2000, Telefloral florists have made unexpected floral deliveries at hospitals, nursing homes, assisted living facilities and through Meals-on-Wheels programs.

This year, florists will use donated flowers from whoelsalers and growers and Teleflora's donated Be Happy Mugs to create 30,000 arrangements.. A network including thousands of Teleflora member florists and community volunteers will deliver the bouquets.

"Now in its 12th year, Make Someone Smile Week continues to be a popular program amongst our florists. Each year, I am amazed at all the local unit boards, florists and volunteers who take time away from their shop and other responsibilities to create and deliver the Be Happy Bouquets to members of their community," said Rich Salvaggio, vice-president of industry relations and floral publications for Teleflora.

"The survey with Harris Interactive reinforces what I say every year about this program; you cannot believe the effect that the delivery of flowers has on its recipients. It is a joy to see the recipients' expressions upon receiving the fresh bouquet of flowers, which just reinforces why this program is such a success and why so many participate each year."

Last year's Make Someone Smile campaign spanned more than 200 cities throughout the United States and Canada; more than 1,000 florists donated their time. The program delivered more than 25,000 bouquets to those most in need of a smile.

For more information on Make Someone Smile Week, or about how to get involved, call 310-966-8328 or, in Canada, call 800-668-5770.
Submit News Release
No jobs to display at this time.