July 16, 2012, Columbus, OH — OFA – The Association of Horticulture
Professionals and the American Nursery and Landscape Association (ANLA)
are launching a new event for the green industry.
The new event, named "Next Level," will be held Jan. 31 to Feb. 2, 2013 at the Gaylord Opryland Hotel in Nashville, Tenn.
"Every individual, every organization has a next level, the next
dimension of performance and results to realize,” said OFA CEO Michael
Geary. “The Next Level event is designed to help participants clarify
their own next level, expose them to the ideas and insights to help
bridge that gap, and connect them to like-minded colleagues who can
support their journey."
The Next Level event will focus on education, focusing attendees on working on their business and not just in their business.
ANLA and OFA have retained the services of nationally recognized
educational event designer Jeffrey Cufaude to help plan this meeting. He
will work with a planning committee made up of members from both
"Our industry faces a new normal in terms of the economy, our customers
and our competitors,” said Bob Dolibois, ANLA’s executive
vice-president. “The top industry firms of the next 20 years need to
identify how their businesses have to change in order to enjoy continued
success. This meeting is the place where that will happen."
With direction from volunteer leaders, an initial meeting with the
staffs of OFA and ANLA, held in June, defined the goals for the
conference. The educational program is currently under development.
Further details will be available at the end of September.
For more information about Next Level, visit www.onevoiceoneindustry.com.