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Love it or hate it?
Written by Amanda Ryder
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rainbowrose

One of the hot topics at the Floral Summit 2008 design show was the rainbow rose. Since it was first introduced at Hortifair in 2006, the roses are becoming more available to retailers and are catching the eyes of consumers.

During his design show at the event, designer J Schwanke, AAF, AIFD, PFCI spoke of how the rainbow roses are becoming popular with the tween (ages 9-13) demographic. He talked of a florist in Maine who sells the blooms at $10 a stem. For the rainbow haters out there, Schwanke advocated that sometimes florists need to separate what they like or dislike and instead focus on what will sell with their particular clientele or market.

It’s safe to say that these vibrant petals have polarized those in the floral industry – you either love them or wish you’d never laid eyes on them. Visit our blog to tell us which side your on.


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COMMENTS

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Written by 416-Florist.com on 2009-12-03 20:02:26
Love them! New and unique flowers are absolutely vital to keep this industry going. 
http://www.416-florist.com/
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Written by pratima on 2009-03-27 17:40:19
I personally do not like any artificially coloured flowers. However, I saw some tulips which were done in soft rainbow colours and they really did look terrific. I haven't seen them at local wholesalers yet - this was on one of the video clips. In nature Rainbow has soft hues - not such gaudy colours that you see in rainbow roses. May be they should try softer colours which may be more appealing to the eye.
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Written by Doug Munro on 2008-08-15 15:27:01
I Note that most of the above comments tend to paint a negative image of these roses. So I thought that I would post a different view. We have made these roses available to our stores for close to two years and the general response has been terrific. In fact they were the featured product for July in our 2008 calendar and generated a lot of excitement
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Written by Neville on 2008-08-01 16:26:22
 
 
I personally despise all artifically painted/dyed flowers...the grocery stores can have them! They do look cheap and tacky to me and aren't something I carry as a staple in our store. As for the Rainbow Roses...we used them very effectively this year for a promotion during the Gay Pride Week celebrations. We called them "Pride Roses" as the rainbow is a symbol of pride in the GLBT community. It was a great success, but one that will be used for this reason ONLY. THey are almost (a very close second) to those poor dendrobiums I see coloured teal in the grocery stores...Look out when the dye gets on a dress! I'd hate to ruin one of MINE!
daman@indiafloristdirect
Written by Guest on 2008-07-15 13:56:02
they look too bad. see how beautifull monochromatic roses look(is this correct word). pinks, peach, orange, yellow, they are awesome. 
 
Daman
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Written by Guest on 2008-06-06 17:04:15
Why not just put it in some coloured Oasis, add some coloured wire, pearl pins and netting & call it what it truly is.... a truly frightening marketing ploy. 
What happened to organic? Where is the true beauty here? 
Hilary 
www.hilarymiles.com 
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Written by colleen on 2008-06-05 16:10:30
Hate wouldn't be a strong enough word for these..my kids would call them "fugly", but if our customers like them of course we'll sell them.  
Do they last? 
Colleen 
www.flowersbybillbush.com
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Written by Guest on 2008-06-05 12:03:01
I like the rainbow roses personally. We did have one bunch in as a sample and the next two customers walking in both bought some. My wife took a few home and that was it. No one seems to be offering these in our area yet.  
Ken  
www.brantflorist.com

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